As soon as you throw around words like “Ethical”, I get ready for a lecture on morality and religion. That is not the intent of this article. However I will provide you with a sliding scale and you may impose your own a sense of ethics and morality to find out what end of that scale you are comfortable to. I am quite convinced that ethics is a sliding scale affected by Risk, Reward and Willingness.
Risk = Likelihood of punishment
Reward = Sized the prize
Motivation = Emotional drive derived from positive or negative circumstances.
As an example, if you ask most people when would eat food from a dumpster, most would say “Hell No”. However, as your hunger grows and the options for something better recede, your willingness to partake from the dumpster dining experience will grow.
When it for you to reviews there will be the obvious question of the things will reviews do for me. I believe there are four primary benefits for reviews:
1. Ego boost for the business. “They like me!, They really anything like me!”
2. Social signals to the search engines that people are engaging with company. This tends to effect ranking to some small degree. google review posting service
3. A visual indicator that makes your business listing stand out. Regarding instance of a Google listing, the 5 yellow stars glance after you get 5 reviews and that makes your maps listing more noticeable and more going to get clicks or calls.
4. Positive affirmations to your new potential customers that others have found what you provide to be of benefit.
Obviously, the fourth is the primary factor of awareness. 60% of online shoppers look at reviews before making a conclusion. Refer to link at the bottom.
Most business owners already know this kind. So, reviews are something that business owners want. However, We have a lot of confusion about that reviews should go and how much value and weight they carry. The key value is in keeping with credibility from clients and possibly search engines. Here are where most of state end up and the value that they carry.
Company Website: Written Review – This type of review carries no weight with search and very little credibility with clients because everyone knows you control pre and post and you can put anything you want on their regardless of the truth of the statement or if the buyer is a real person or should not.
Company Website: Video Review – This carries more weight with your potential customers because people cane easily see that it is actually a person and not just a creation of your imagination. They still don’t know trouble with your car person is actually a customer of yours or just a good friend that owes you a favor, but it looks more realistic. Many times these types of reviews are an excellent option for a specific product page or the page that discusses a service you provide.
Google Plus: It will carry more weight with potential customers because they know you can’t delete a bad review and it is slightly difficult to fake the comments on.
Yelp: This tends to carry more weight than Google reviews because it is even harder to fake these reviews and you cannot delete bad reviews from this forum. This review platform carries a lot of credibility with Google as well. Yelp has a loyal following and there are a lot of people who use that rather than a search engine.
Facebook: It is nice to have celebrities and a written review on Facebook because there are loyal Facebook followers that give this platform credibility. Even if you can’t delete bad reviews from Facebook, it is not really well-known fact.
Yellow Page or Dex: It excellent to have a minumum of one review on this platform because it tends to influence that group of people which like to make use of search tool.
Other places you will want to have reviews include: Citysearch, Manta, Superpages, Kudzu, Best of the Web, and Better business bureau. If you can get reviews on Angie’s list those are pretty solid because these are nearly impossible to fake.
Now that fretting or constant the value of reviews and in order to put them you are ready address the original question of an individual “pay” for men and women?